With technological evolution and the growing advent of smartphones, mobile application is perhaps the biggest technical phenomena in recent times that is adopted by businesses worldwide. A quick look at the Google playstore or Appstore will tell you how competitive the app market has become and why is it so important to ensure that your app stands out from the crowd.
According to a report, smartphone users have grown from 1.57B in 2014 to 2.53B in 2018 and expected to cross the mark of 3 billion by the year 2021. A great user experience is something that sets a good application apart from a bad one. IPSTS is a mobile app development company in Michigan where we believe, a successful mobile application is not only about design but how it affects the perception and interaction of the user with a product.
Let’s talk about 5 best practices to implement in your mobile application for achieving an optimal user experience:
Efficient onboarding:
The success of your mobile app largely depend on efficient onboarding experience as it bridges the gap between enticing your potential users to try the app and converting them into invested users. Proper onboarding cutbacks app abandonment rates and retain customers for long. Provide users with basic instruction, minimize the number of steps required for account creation and limit too much information during the onboarding process. Let your users discover some features which can actually increase retention rates. Also, enable multiple registration (Facebook/Google sign up) options for quick login.
Keep the design simple:
Don’t overwhelm your users with innumerable links and tabs as soon as they open the app. Keep the user interface lean and minimal to engage your users. Be consistent with the colour scheme and remove unnecessary elements that might confuse the user. Understand the goals of your users and make sure they face the least obstacle to get there. Use native UI elements so that the users intuitively understand the application. Keep menus and navigations simple for creating a highly usable mobile application.
Simplify search feature:
Poor navigation can lead to high app abandonment rates. Guide your users to discover what they want quickly and easily. Don’t add too many steps and reduce the search effort for the users so that they can directly find what they want and easily complete the checkout process. Provide an in-app search engine or integrate search features like barcode scanning, filters etc. to make the search effort quick and easy.
Limit user input:
Don’t burden the users to fill up long forms or put information that is unnecessary. Keep the required information field minimum and make it as easy as possible for the users to complete the tasks. Offer a guest checkout option so that users can buy a product or avail a service without creating a new account. Integrate auto-complete option wherever possible as it helps reducing error and improve user experience.
Consider security:
Be transparent about the permissions you require from your users. Seek consents only for information that is relevant and required for your app to perform optimally. Users need to be assured of the security of their personal data. Include security badges and give them the option to skip targeted advertising. Make your app trustworthy so that the users feel comfortable sharing their data
